The slave address is completed with a Read/Write bit. If the bit was ‘1’ (Read), a repeated
START (SR) condition will have to be issued after the two sub-address bytes; if the bit is ‘0’
(Write) the Master will transmit to the slave with direction unchanged.

Zähl mal die Bits von 0011101b ... richtig, 7 Bits. Wo ist das achte Bit?
Richtig, das ist das read / write - Bit
Also 00111010
und 00111011

ist aber auch n selten dämliches Datenblatt